Are you starting a business, looking to raise funding, or do you already have a successful business but want to formalize your business plan? Our MBA and CPA consultants have proven experience developing investment-grade business plans.
This may seem obvious, but every business plan needs to clearly spell out the company's history, mission, objectives, competitive advantage, and strengths and weaknesses.
An understanding of the customer landscape and its demand drivers are critical to ultimately segment and target customers. We partner with market research partners to ensure your business plan is grounded in solid market research.
Its important to understand the full competitive set of the business and identify the strengths and weaknesses of each competitor, and understand what it will take to stand out in customers minds.
What your core bread-winning products services? These items should be the primary growth engine for the company. What are future aspirational products and services that the company would like to bring to market? How do these items fit into your overall strategy?
Defining how the company will go to market and win is essential. Segmentation, targeting, and positioning are all critical elements to fully consider and define. On the execution side, laying out the 4 P's (Product, Placement, Price, and Promotion) all need to be determined and supported with valid facts and data.
What's the bottom line? At the end of the day, the business plan should demonstrate financial viability from both a profitability and cash flow perspective. These financial projections should be realistic and avoid overly optimistic or overly pessimistic outlooks. It is also helpful for the projections to incorporate multiple what-if scenarios based on various risk factors.
Coefficient | Financial Consulting & CFO Services
Los Angeles, California, United States
Copyright © 2020 Coefficient Consulting LLC - All Rights Reserved.