Trade Promotion Management is a unique challenge and opportunity facing CPG companies. Trade spend can represent up to 30% of sales, second only to COGS. If managed properly, trade can be transformed from a "cost of doing business" to being a powerful tool for driving incremental sales and profit.
How you budget allocate your trade promotion funds across channels and customers is critical to your sales and profits. We can help you make sure funds are allocated appropriately to drive winning results.
In order to get ahead of issues such as overspending and promotional execution issues, CPG companies need robust tracking tools to stay ahead of issues before they happen. We can craft tools that will give you visibility to overspending risk as well as subpar customer execution before they become bigger problems. We can utilize your internal financial data as well as external point-of-sale data to build the reports you need.
Many CPG companies spend tremendous sums of money on promotions but don't have the bandwidth or skillset to look back at how the promotion actually performed. Or, they stop at the topline (sales) impact and don't analyze the true impact on profits. We can help you analyze your promotions' impact on sales AND profits as well as provide recommendations on how to enhance future performance.
Every one of your customers has an optimal price and promotion plan that will yield a win-win scenario for you and your customers. We can build planning models based on internal financial and external point-of-sale data to help you identify the ideal promotional plans by customer and product line.
Deductions are a major "financial black hole" for many CPG companies. Without proper systems, reports, and processes to validate, track, and seek repayment for invalid claims, deductions can sap profits out of your business. We can help you investigate and get repayment for invalid deductions and establish processes to make sure you stay ahead of it.
Are you over-relying on spreadsheets or disparate and outdated Trade Promotion Management systems? We are up to date on the most cutting edge software offerings best suited for CPG companies. Based on your unique business dynamics we can make sure you are choosing the right solution to enable your future success.
Coefficient | Financial Consulting & CFO Services
Los Angeles, California, United States
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